Monthly Archives: March 2014

Morgan Spurlock on Branding, Advertising and Product Placement



You probably remember independent film maker Morgan Spurlock for Supersize Me, a brilliant 2004 documentary chronicling  a 30 day period in 2003 when he consumed only foods from McDonald’s. Spurlock made the film in response to the epidemic spread of obesity and poor diet in the US.
The film records the devastating effects this fast food diet had on his physical and psychological health while examining the fast food industry’s vast corporate influence and how it encourages poor nutrition for its profits.



It’s so good, I believe it should be part of the curriculum of every grade at every school in the country.


Supersize Me was nominated for an Academy Award for Documentary Feature. If you missed this film, you can watch it here on Amazon Instant Video for $2.99.




Seven years later, Spurlock turned his keen eye on branding, advertising and product placement with his award winning 2011 documentary film The Greatest Movie Ever Sold.
You can watch the whole film The Greatest Movie Ever Sold at Amazon Instant Video.
And here’s his entertaining TED Talk about the making of this film:



I’m going on vacation soon so won’t be posting again until later in April. If there are things you’d like to bring to my attention or topics you’d especially like to see discussed here, please let me know in the Message box below.




Spurlock, M. (2004). Supersize Me. See

Spurlock, M. (2011). The Greatest Movie Ever Sold. See

Spurlock, M. (2012). Morgan Spurlock: The greatest TED Talk ever sold. See


© Copyright 2014 Joan Rothchild Hardin. All Rights Reserved.


DISCLAIMER:  Nothing on this site or blog is intended to provide medical advice, diagnosis or treatment.

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Sleep Apnea and Inflammation





Sleep apnea is a serious, potentially fatal medical condition in which  breathing stops and starts repeatedly during sleep. This pattern can repeat itself 10 or more times an hour all night, resulting in serious cardiovascular complications, such as high blood pressure, coronary artery disease, congestive heart failure, stroke and abnormal heart rhythms. (Genesis Health, 2014)
Obstructive Sleep Apnea: This is the most common form of the disorder. The throat muscles supporting the soft palate, the uvula (a triangular piece of tissue hanging from the soft palate), the side walls of the throat and the tongue relax, narrowing or obstructing the airway. As you inhale, you’re unable to take an adequate breath, lowering the oxygen level in the blood. Your brain registers this inability and briefly rouses you from sleep so you can reopen your airway.